It’s the first national Super Bowl commercial for Cutwater, and the first national spirits ad for Anheuser-Busch during the big game. (Last year, Anheuser-Busch ran regional Super Bowl ads in seven markets for Cutwater).
For Anheuser-Busch, the spot is a way to draw attention to its offerings as the buzzy canned cocktail market heats up.
“The goal of this campaign is to grow national awareness for Cutwater,” Fabricio Zonzini, president of the company’s Beyond Beer unit, told CNN Business. He added that “Cutwater Spirits is Anheuser-Busch’s fastest growing spirits-based ready-to-drink brand and is a major priority for our company,”
Cutwater, which was acquired by Anheuser-Busch in 2019, sells a line of tequila, vodka, rum, whiskey and gin-based canned cocktails, as well as spirits, mixers and alcoholic frozen pops. More innovations are coming this year, Zonzini said.
Competition heats up
– CNN’s Jordan Valinsky and John General contributed to this report.