Jamshedpur, 19th September 2024 – Streax Professional, synonymous with innovation in the salon sector, marked a significant milestone today with the launch of Huemagic, its pioneering no-ammonia hair colour solution, in the bustling industrial heart of India, Jamshedpur. This event not only introduced a new product but also showcased the brand’s annual Spectrum collection, setting the stage for new trends in salon services.
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Rochelle Chhabra, Head of Streax Professional, highlighted the significance of Huemagic, stating, “At Streax, we’ve always aimed to cater to the unique needs of Indian hair. Huemagic represents our commitment to innovation, offering both stylists and clients an advanced hair colouring experience that is gentle, vibrant, and long-lasting, thanks to our Vitamin Boost Technology.”
Huemagic promises a gentler approach to hair colouring, eliminating ammonia, which is notorious for its harsh effects on hair and scalp. Enriched with nourishing vitamins, this formula not only delivers rich, lasting colour but also promotes hair health, making it an ideal choice for those wary of traditional hair dyes.
Shirin Merchant, Technical Ambassador at Streax Professional, added depth to the launch by discussing the educational aspect of the event. “Our Spectrum Collection is more than just hair looks; it’s a reflection of global fashion trends adapted for Indian stylists. Through our seminars, we aim to equip salon professionals with the latest techniques, ensuring they can offer cutting-edge services.”
Streax Professional’s launch was not just a product reveal but a reaffirmation of its leadership in the professional hair care industry in India. The brand, under the aegis of Hygienic Research Institute Pvt Ltd, has been synonymous with quality and innovation since its inception in 2004. With a network spanning over 40,000 salons across India and internationally, Streax continues to set benchmarks in the professional hair care segment.
The event was graced by key figures including Pramendra Shrivastava, General Manager of Streax Professional, Mohammad Kashif Khan, and Mrityunjay Sinha, both from the Business Development team, underscoring the importance of this launch in their strategic market expansion.
About Streax Professional: Founded in 2004 by Hygienic Research Institute, Streax Professional has become the trusted choice for Indian stylists and consumers alike, known for its innovative, hair-type-specific products. Their mission is to blend science with style, providing unparalleled hair care solutions.
About Hygienic Research Institute Pvt Ltd: Hygienic Research Institute Pvt Ltd is a cornerstone in India’s beauty and personal care industry, with a rich history since 1957. Known for brands like Vasmol, Streax, and Florozone, HRIPL is committed to global quality standards and fostering innovation in beauty products.
This launch in Jamshedpur marks another chapter in Streax Professional’s storied journey, reinforcing its position as a pioneer in hair care while promising consumers an experience that’s both innovative and deeply rooted in understanding Indian hair needs.
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