JAMSHEDPUR: Accelerating its retail expansion in Eastern India, leading activewear brand Technosport has launched its first Exclusive Brand Outlet (EBO) in Jharkhand. The expansive store, covering over 2,200 square feet, is located on the ground floor of Bindal Mall in Sonari, Jamshedpur.
The outlet was inaugurated by Kumar Kushagra, Pankaj Kumar, and Sahil Raj in the presence of several prominent members of the Jharkhand cricket fraternity. With this new addition, Technosport’s nationwide network of exclusive stores has now reached 66.
Sprawling 2,200 sq ft store launched at Bindal Mall, Sonari in Jamshedpur
Jamshedpur, known for its young demographic and industrial roots, has shown a growing awareness toward fitness and an active lifestyle. This rising demand for affordable, performance-driven activewear makes the city a strategic market for Technosport. The new store features the brand’s latest performance wear collection, including quick-dry training t-shirts, breathable polos, stretch joggers, shorts, and durable products equipped with anti-odor technology, specifically designed for hot and humid climates.
Championing Local Sports Solidifying its long-term commitment to the state, Technosport has also been announced as the Title Sponsor for the Jharkhand T20 League. Owned by the Jharkhand State Cricket Association (JSCA), this is the state’s first official franchise-based T20 tournament. Through this initiative, the brand aims to foster local sporting talent while driving its cluster-based retail expansion across key cities in Jharkhand.
Puspen Maity, CEO of Technosport, commented on the launch, saying, “Our first store in Jamshedpur is a significant milestone in our expansion across Eastern India. The city’s growing interest in fitness and demand for quality, affordable activewear make it a crucial market for us. We are confident this store will not only strengthen our bond with customers but also lay a solid foundation for our future expansion in Jharkhand.”
In the coming months, the brand plans to deeply engage with Jamshedpur’s fitness community by organizing marathons, fitness activations, and partnering with prominent local gyms. Technosport has set an ambitious target to expand its exclusive brand outlets to approximately 130 nationwide by the end of FY 2027.
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