BJP Launches ‘Modi Ko Chunte Hai’ Campaign for 2024 Lok Sabha Polls
The Bharatiya Janata Party (BJP) on Thursday launched its poll campaign for the upcoming Lok Sabha Election 2024 with a new slogan, “Modi ko chunte hai,” (let us choose Prime Minister Narendra Modi). The campaign was launched in the presence of PM Modi, with party president JP Nadda releasing the theme song in a 2-minute, 10-second video, “Sapne Nahi Haqeeqat Bunte Hai, Tabhi Toh Sab Modi Ko Chunte Hai.”
The campaign song highlights how PM Modi has turned the dreams and aspirations of crores of Indians into reality, by delivering on his promises and achieving historic milestones. The song mentions the achievements of the Modi government in various sectors, such as infrastructure, health, education, agriculture, defence, women empowerment, poverty alleviation, and social justice. The song also praises PM Modi for his decisive leadership, visionary policies, and global stature.
The campaign launch coincided with the first time voters conclave (NaMo Navmatdata Sammelan), where PM Modi addressed the young voters and urged them to participate in the democratic process. He said that their vote will decide the direction of India, as the country is working to become a ‘Viksit Bharat’ by 2047, the 100th year of independence. He also highlighted the power of the ‘full majority government’, and said that India’s glory shines highly on the global stage.
JP Nadda, while speaking at the launch, conveyed his congratulations to PM Modi for the historic event of the consecration of Ram Lalla on January 22, which marked the end of a 500-year struggle. He said that PM Modi has set a significant goal for the country, and that is to build a ‘Saksham Bharat’, ‘Aatmanirbhar Bharat’ and a ‘Viksit Bharat’. He expressed his firm belief that under the visionary leadership of PM Modi, India will soon become a developed country.
The BJP said that the ‘Modi ko chunte hai’ campaign has emerged organically from among the people and the party has adopted it in tune with the feedback about mass sentiment it has gathered. The party said that the theme of this new campaign also complements the ongoing national fervour building in consonance with the ‘Modi Ki Guarantee’, mass movement.
The BJP also released a series of posters, banners, and stickers featuring the campaign slogan and the achievements of the Modi government. The party said that it will use various platforms, such as social media, radio, television, and print media, to spread the awareness about this crucial campaign to every corner of the country.
